Nailing Your Online Presence: SEO for Builders, Trades, and Suppliers

Published March, 2024

Having a strong online presence is crucial for businesses across all industries, particularly for builders, tradies, and suppliers in a very saturated market. Harnessing the power of Search Engine Optimisation (SEO) is not just advantageous—it’s essential for sustainable growth and success in a highly competitive market like the construction industry.


So, What is SEO?

SEO is the process of optimising your website and online content to improve its visibility in search engine results. When potential clients search for relevant keywords related to your business, active and consistent SEO ensures that your website appears higher in the search engine rankings, increasing the likelihood of users clicking through to your website.


91.5% of Google traffic stays on the first page



At its core, SEO involves several key elements:


  • Keyword Research: Identifying the terms and phrases your target audience is searching for. For builders, trades, and suppliers, this could include specific services (e.g., “custom home renovations,” “custom home builder”) or product categories (e.g., “timber flooring,” “bathroom tiles”). 
  • On-Page Optimisation: Optimising your website’s content to make it more relevant to your target keywords. 
  • Quality Content: Creating high-quality, informative and consistent content that addresses the needs and interests of your target audience. This could include blog posts, project portfolios, case studies, or instructional videos. 
  • Link Building: Acquiring backlinks from reputable websites to improve your site’s authority and credibility in the eyes of search engines. 
  • Local SEO: Optimising your online presence for local search queries, is particularly important for builders, trades, and suppliers who primarily serve a specific geographic area.



How can SEO help builders, trades, and suppliers?


Increased Visibility

With the majority of consumers turning to search engines like Google to find local businesses, having a strong SEO strategy ensures that your business appears prominently when potential customers are actively searching for your services or products.

Credibility and Trust

Ranking high in search results signals to potential customers that your business is reputable and trustworthy. Studies show that users are more likely to click on organic search results than paid advertisements, further emphasising the importance of SEO.

Targeted Traffic

By optimising your website for relevant keywords, you attract highly targeted traffic consisting of users actively seeking the products or services you offer. This results in higher conversion rates and a greater return on investment (ROI) for your marketing efforts.

Competitive Advantage

In industries as competitive as building, construction, and supply, a consistent and detailed SEO strategy can give you a significant edge over competitors who neglect their online presence. By outranking competitors in search results, you position your business as the top choice for potential customers.

Long-Term Growth

Unlike paid advertising, which stops generating leads once the campaign ends, the benefits of SEO are long-lasting. By consistently optimising your website and producing valuable content, you can maintain high search rankings and attract new customers over time.


Ready to get your business to the forefront?


If you’re ready to take SEO seriously, contact the SEE Marketing Studio team today to learn more about our comprehensive SEO packages tailored to meet the unique needs of your business.